In 2019, the iconic Jefferson was revamped with full Bloom treatment. We are the first and only to introduce an entire shoe from upper to outsole, engineered with Bloom’s innovative algae-blended material. To further our sustainable mission, we’ve integrated Bloom-based technology in even more styles, including the Ava and Jefferson Kids.
It’s a waste-to-wellness ethos that we can proudly stand behind, supporting other brand initiatives such as post-consumer shoe recycling through the Native Shoes Remix™ Project. To date, we have recycled over 30,000 shoes to create five playgrounds across Greater Vancouver.
* All calculations above are based on the Jefferson Bloom Archive, US size M9.